Overview

A segment is a query that limits the recipients for a mailing.

This can be leveraged to target a particular demographic.

Information

Creating a segment

1. Navigate to "Segments" on the navigation bar.
2. Click the "Create New Segment" button.
3. Provide a segment name, which must be all lower case with no spaces.
4. Provide a description.
5. Click "Insert Clause" to choose the criteria of the segment, for example:
   • On the "Text" tab, you can choose the Domain field to send only to a certain ISP's domain:
     • For "If member text field" select "members_.Domain_"
     • For "Is" select "= equal to"
     • For "This value" type the name of the domain, e.g. 'yahoo.com'
   • On the "Date" tab, you can target members that joined in the current month:
     • For "If this" select "exact date and time"
     • For "In this field" select "members_.DateJoined_"
     • For "Is" select "> after"
     • For "This date" type the date for the first of the month (or another recent date).
   • On the "Action" tab, you can target members based on if they opened the previous mailing:
     • For "If list member" select "opened"
     • For "This mailing" select the last mailing sent from the dropdown.
6. Click "Insert" to place the clause into the segment.
7. Click "Save".

As an option, you can click "Save And Test'. It will execute the segment and display the recipients that match the defined criteria.